UGC enhancing the customer experience

Customer experience has never been more critical. Consumers crave enjoyable experiences with brands that are memorable. User-generated content (UGC) ticks all the boxes when it comes to connective content:

• It builds and strengthens communities

• It’s relatable and uplifting

• It enables brands to meet customers where they’re already hanging out

• It helps brands generate tons more content against a backdrop of stay-at-home orders and restrictive measures

UGC will be a common theme in 2021 as a significant content resource.